Compliance programs are, fundamentally, persuasion challenges: you have to persuade employees to change their behavior.
But not all stories are created equal. Stories are a powerful persuasion tool—but they have to be good stories. And as the Harvard Business Review puts it, “most executives struggle to communicate, let alone inspire.”
The same is true for compliance programs—if we’re not careful, we can struggle. Our industry was created at a time when acted-out scenarios—sometimes even with video!—were cutting edge and modern. But the world and storytelling have moved on. Once, a five-minute sexual harassment scenario seemed short, even daring. Now, it seems long and tedious—likely to feature middling actors and cringeworthy dialogue (not to mention 2006-era mobile phones).
The good news is that the digital age has delivered a range of new approaches and tools. Check out this story we created to raise awareness about keeping control of information.
We love this format: It’s engaging, memorable and under 35 seconds long. And it reflects the way people communicate today.
Make sure your stories are doing the heavy lifting for you. As the saying goes: People forget facts. They remember stories.