This was about 4 years ago, when it was quickly becoming clear that compliance learning needed to embrace a new, more modern approach – less text, more visuals, and a shorter seat time than we would have ever thought possible in 2003.
Neomam got a lot of attention for their infographic – for good reason. It’s also a great read for people thinking about how to communicate effectively in their compliance programs.
As the infographic explains, visuals have taken over modern communications – increasing 400% in literature, 9900% on the Internet (!), and 142% in newspapers in just 10 years.
This is because we are visually wired – primed to process visual information. And in a world of information overload, good information design is easier to absorb.
People understand visual information better than text alone. They find it more persuasive. All of which is useful background when deciding where to focus your compliance training and awareness budget!
But Neomam’s specialty isn’t just creating cool pieces of content – it’s working with clients to design content marketing campaigns that drive meaningful results, whether that’s media coverage, new clients, or another tangible goal.
Although the ebook is written to teach marketing teams how to get media and public attention for a creative piece of online content, the core lessons are equally applicable to anyone looking to drive audience engagement.
After all, who wants to spend time and money creating a course, Code, communication, or policy that falls flat?
The book is subtitled “A step by step guide to creating content people want to share.”
Some key insights:
There’s more great stuff – including a section about how to write pitch emails that has good lessons for anyone writing emails to introduce compliance training.
Think about the content in your compliance program. Is it visually engaging? Would your audience find it clear and easy to read? Is it worth sharing? If you answered no to any of these questions, we can help. Set up a free consultation with our experts.
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