So: “We compete fairly,” not: “We don’t collude with competitors.”
Reporter Elizabeth Bernstein explains:
We all altercast, for better or worse. Want your co-worker to stay late and proofread a report you wrote? Mention that she is a good writer and really knows the subject. Hope to talk your meat-and-potatoes friend into trying the new Vietnamese restaurant? Tell him you admire his adventurous spirit. Want your husband to clean the garage? Point out what a supportive husband he is and how you know he wants you to be happy.
With altercasting, the goal is to describe your audience as if they were already successful at doing something you wish them to do—in order to induce a subliminal desire to do that thing even better.
For example, one research study found that 5th graders were more likely to clean up their classroom not when they got a lecture about tidiness but when they were told the principal already considered them the tidiest students in the school.
The Journal further added that it’s important to:
So how can you incorporate altercasting into your Code of Conduct? Here are a few ideas:
Of course, to be credible, your statements have to be believable to your audience and in line with the employee culture they live in every day.
So borrow these statements, or create new ones that are even better suited to your organizatiuon. The only criteria is that, to paraphrase Dale Carnegie, you give employees “a fine reputation to live up to.”
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