Our post today wraps up our Communicating with Millennials series. As with every generation, there is no one-size-fits-all strategy for engaging Millennials, but there are some best practices. How about a quick recap?
But we have a confession to make, something that began to dawn on us halfway through this series: These tips aren’t just good for engaging Millennials.
In fact, the more research we did, the more we realized that our tips for communicating with Millennials are actually great best practices for communicating with everyone in a modern, online world. (Even people in your workforce who don’t sit at computers all day.)
Why? Simple: it’s a better way to communicate.
The Internet is like the Hunger Games of information: Only the strongest, most interesting content survives. Millennials have grown up online, so they expect content to be concise, engaging, and carefully crafted. They expect it to work hard to earn their attention.
But increasingly, other generations feel the same way. Anyone who’s been online for any length of time has been exposed to content that cuts through all the noise and makes an impact, triggers an action, or builds a human connection.
The way we all communicate has evolved—Millennials are just forcing companies to catch up.
As Lindsey Pollak, New York Times best-seller and Millennial workforce expert, put it: “Millennials want what all generations want. They simply will ask for it sooner than previous generations."
Companies that embrace the change are seeing benefits—not just for Millennial employees, but for the entire company.
And compliance programs that embrace the change will equip themselves with some powerful tools and new approaches that can help significantly increase the impact of their training and communications.
Millennials are going to be 50% of the global workforce by 2020. But, if you take one thing away from this series, make it this: Your company is already full of digital natives with a taste for modern communications. Already, your employees know how to ruthlessly screen out content that seems lazy, irrelevant, or boring, so you have to work hard to capture their attention.
Is your content up to the task?
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