Will you be at the SCCE European Compliance & Ethics Institute in Frankfurt, Germany in March? Three of us from Rethink Compliance are going, and we’d love to see you there.
"But on a personal note, you should go because the SCCE runs this event like you would assume all compliance conferences are run: where the speakers are picked because they are bringing something interesting to the table, not because they sponsored the event.
For example, this is my third time speaking at a SCCE event, and I’ve been on the cover of their magazine, and they’ve never hit us up for money. I was confirmed as a speaker months before we decided to buy exhibit space and be a Media Partner, and we drove that.
And that might seem like “well, of course that's how conferences work,” but this is often not what happens.
There is obviously something weird about paying to listen to speakers who paid to speak to you, but it happens."
Over here at Rethink Compliance, we couldn’t agree more.
Before I opened our company, I spent years making the rounds of compliance conferences – sometimes speaking or leading panel discussions, sometimes attending sessions, sometimes working shifts in a booth in the exhibit hall.
Without knowing the first thing about the behind-the-scenes details, the SCCE conference stood out for a few reasons:
Now that I’m running a compliance company and making decisions about our marketing dollars, I’ve learned – as Ricardo says – that some conferences or organizations in our industry take a “pay to play” approach, requiring you to sponsor the event at a certain level in order to even submit a speaking proposal, all but crowding out new or smaller vendors. Others will let you speak but won’t let you attend the conference – drawing a stark line between vendors and attendees.
In contrast, SCCE booths are relatively affordable, exhibitors can buy discounted passes to attend conference sessions, and SCCE staff members walk around the exhibit hall to chat with vendors. Speaking proposals seem to be considered on the merits of the idea and value to the audience – not the size of the check you plan to write. (In fact, I can tell you from experience that SCCE will decline weaker proposals from companies who have paid to exhibit – which tells me that their primary concern is the quality of the programming and not just keeping their sponsors happy.)
Last year was my first time attending the European version of the CEI, and I found it extremely valuable. Here are three reasons why:
Those are the reasons we’ll be in Frankfurt this March – and why we’ll also be at the regional SCCE conferences in Minneapolis, Boston, Chicago, and D.C, and possibly some others. If you go, look for us there!
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